Slow Website – Is it a Problem?
With every second of delays, companies lose business. The number of page views decreases and the percentage of those who go through the intended process (conversion) decreases. At the same time, the...
View ArticleEruption and TBWA
#gap-1850228884 { padding-top: 50px; } Just over a year ago, the majority of the nation “landed” in a new and foreign remote reality and tried to the best of its ability to stand on its own two feet...
View Article11 Nominations for Pipar\ENGINE
We’ve had a lot of fun celebrating at Pipar\ENGINE lately, both in terms of projects and nominations in the field of digital advertising. In terms of projects, our newest customer is Swedish company...
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ÁRA – Campaign of the Year
#gap-437996450 { padding-top: 50px; } We are very proud to have received the ÁRA at the Lúðurinn awards. The ÁRA is awarded annually for the most successful advertising campaign of the year. To win...
View ArticleThe Rise of Radio
#gap-719015597 { padding-top: 50px; } Every year, media publishers submit data to the Media Commission on the division of advertising between media. We recently submitted data for Pipar\MEDIA for the...
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Writing Good Meta Descriptions
#gap-1455841284 { padding-top: 50px; } Search engines like Google consider a number of factors when it comes to determining where your site ranks for certain keywords. However, some of the factors are...
View ArticleInternational Acclaim
Icelandic advertising agencies have been in the news recently for performing well in various international competitions, as well as acquiring new foreign business. This is becoming a regular...
View ArticleDon’t get hacked
On Thursday 5 August 2021, Hallfríður Jóhannsdóttir held a webinar on social media security for individuals and companies with the title: Don’t get hacked. The lecturer in the webinar is Hallfríður...
View ArticleThe women’s race 2021
This is the third year that we came to Sjóvá Kvennahlaupi ÍSÍ. The year 2019 was a remarkable year, the 30th anniversary of the race. In 2020, the big task was to rethink the image of the race, incl....
View ArticleBuy less, use more, waste less
At the beginning of July, a ban on disposable carrier bags came into force at the checkout area in stores. The use of reusable bags has steadily increased in recent years and the sorting of waste has...
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